STAYING IS ALSO DREAMING
In many small towns, there are no dreamers left.
That’s the true emptiness — fields, homes, and especially, possibilities, left behind.
VOLATS was born with a mission: to make returning to the land make sense again.
We aim to revive a treasure that was almost lost — the Serrana olive, native to the Espadán and Calderona mountain ranges.
Pride in cultivation, in doing things right, and in real sustainability.
The belief that a brand can be collective, built by farmers who choose to stay.
Our future is here — in the roots.
WHO WE ARE
VOLATS is the creation of three friends who were always told we had our heads in the clouds and full of birds — that we were "volats."
We come from different worlds and have been lucky enough to learn a lot in each of them. But we share one dream:
To prove that great things can start from the origin.
Jordi Morera, a chef who believes the future lies in rediscovering flavor, the land, and authenticity.
Rafa Muñoz, raised in the countryside and now a restaurateur, who’s convinced rural life can be both sustainable and profitable.
Carlos Ferrando, visionary and founder of CLOSCA, who believes brands can have soul and design can drive change.
We invite you to feel what we feel:
Feet on the ground, head in the clouds.
VOLATS A TERRA